Clients have been fixing up their homes for decades but not in a manner that has become essential in the home selling/buying market of today. Popular shows such as “HGTV” are emphasizing the importance of home staging as buyers now expect to walk into a “model home” environment. At minimum, this helps buyers visualize the potential of the home they are purchasing as it could relate to their lifestyle.
What seller would not wish to get more for the sale of their home?
HSR CERTIFIED STAGERS, ON AVERAGE, HELP SELLERS GET 10% MORE FOR THEIR CLIENTS!
What is professional staging?
Home Staging Resource defines it as the following: "Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging." Many definitions you have seen no doubt stop after the word "sell" and that is a part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home."
First impressions are key and that rings true for home staging. In a buyer’s market, preparation of the space for quick and lucrative returns is important. Limited real estate market inventory requires proven staging techniques to highlight the property’s appeal as a welcoming environment that anyone would want. This includes arts, painting, accessories, lights, greenery, flooring and window coverings updates to go from “ok” to that “wow” first impression. Be sure to include staging curb appeal in your "first impression" checklist. Your home could look like a million bucks on the inside but if you can't get the buyer beyond the curb and into your front door, your potential sale becomes a "no sale".
Avoid "fads" and instead focus on timeless trends that will entice potential buyers!! Let your home stager who has done the research help you achieve that.
What are the associated costs of home staging?
Home staging services will vary based on geographic location and listed services, but a minimal investment provides the seller with a detailed staging report with easy instructions of what needs to be completed to maximize the value of a seller’s home. This can be accomplished by the seller on their own or with the assistance of the home stager. Quite honestly, there is just too much emotion and associated memories attached that don’t allow the seller objectivity including evident flaws throughout their home. This presents the seller the inability to help their realtor market the property effectively. The overall goal of the professional home stager is to market to the broadest group of buyers possible.
If the housing market is active, why would I need to stage my home?
The seller can never truly know if their home sells for maximum value even if it does sell quickly. Recent statistics reflect that the use of professional home staging can only enhance the value and provide increased profits that may then be used in the purchase of another home going forward. Minimal investment for maximum return!!
I have vision...why shouldn't I just stage my own home?
Our homes represent our life and personal journeys and reflect our intense emotional connections with the space. Because of this, home seller's tend to overlook the flaws and lose their objectivity when it becomes time to sell their home. This will prevent them from being able to effectively market and make necessary updates in order to obtain the absolute best value for their home. As with anything, it takes expertise in order to accomplish this important goal and those with training are always better suited to address all aspects of a process. HSR Certified professionals will provide this expertise, along with your realtor, in order to get the greatest returns.
Why can't buyers use their own vision and imagination to overlook the flaws and décor or empty rooms?
Per HSR research, “Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are “investors” or “flippers” who will hammer you on price.” The provided consultation by your home stager will identify “price eroding” factors within a home inclusive of explanation and fixes. This includes emphasis of architectural details that provide value added and size/scale of furniture placement for ease of room traffic flow. Remedy and focus of simple details throughout the space are key to helping the buyer feel the potential of the house then becoming “their home”.